Why I have no results in marketing
You’ve probably watched a lot of webinars or specialists lately that showed you how to make your business thousands and thousands of euros online.
Not to mention the money invested in courses some of which are still unused. And the time you spend implementing all kinds of tactics that don’t bring you the results you want.
The reality is that you don’t YET have that marketing that brings you customers month after month.
You’re left wondering if there’s anything you can do to have a business that you can live off of the way you want.
The answer is YES! Read on for the top reasons why your marketing isn’t working, yet, and what you can do to get the results you want.
1. You don't have the right product for your business stage
The type of product you sell must match the level of authority and trust your customers have in you.
Think Tony Robbins selling conference seats that cost around $10,000. Sell through sales pages, through affiliates. Why? He is recognized as an authority in his field and people trust him to pay this money even if they don’t know him personally.
Paradoxically, it is not the amount that is important, but the trust that potential clients have in you. I know from my own experience that not even a 10 Ron product was sold because I was unknown in the career niche at the beginning.
What do you have to do?
Assess your level in the market and choose the right product to sell.
There are 4 levels and each has its own products.
- Unknown on the market, i.e. you have 1-3 customers, sporadically, from recommendations. Products: free (guides, webinars), paid (individual programs)
- Emergent means you have months with a variable number of customers. Products: free (guides, webinars, challenges), paid (individual and group programs, ebook)
- Customer magnet means you have customers who come to you and long-term customers. Products: free (recorded webinars, podcast, summit), paid (programs, subscriptions, digital products, community)
- Expert means you are considered the reference in your field. Products: free (recorded webinars, podcasts, summits), paid (recorded programs, conferences, books, community)
Choose and create the products that suit your level.
2. You don't have a big enough list of potential customers in your niche
You can have the best product but without the right audience and sufficient numbers, you won’t get the results you want.
Don’t be fooled by an impressive number on your Facebook group or email list. By the way, the most important resource of your business is your email list. Facebook or any other platform rents your space but that’s it. If something happens to these channels, your list is what you have left.
But do you have the right people on your list, page, and group? Beyond likes and hearts are they willing to buy from you?
To have a quality list or following make sure you have a message that ONLY attracts people interested in you and your product. It’s much easier to sell to those who really need you!
What do you have to do?
Answer the question What is your client’s problem that keeps them up at night that you can solve?
Choose potential customers who can pay for your products. When I worked in the career niche I had the opportunity to work with young college graduates or mature people with many years of professional experience. Both categories needed to find jobs according to their aspirations. However, only the second one could afford the services of a coach.
Create a free product that attracts potential customers interested in solving the problem you specialize in. Use an email marketing platform that allows you to collect email addresses so you can build a solid database. I use Mailerlite because it’s free for up to 1000 subscribers.
Build your database with the right people and start providing them with valuable information. This way you will establish your authority and your audience will start to trust you.
3. You don't have a marketing action plan to support your sales goals
Marketing is what drives sales. All actions you take must be correlated with your goals for the month.
Your communication or promotional events must lead to the achievement of sales objectives.
What do you have to do?
Set revenue and customer number goals for each month until the end of the year. Each week you will have to sell to a certain number of customers.
Create an editorial plan for each week. Choose a topic related to your audience’s problem and create messages, newsletters, and webinar events that lead to the sale of your product.
Track your results every week and compare them to what you set out to do. This way you can decide what else you can do to reach the desired result.
Follow these steps and you will find that your marketing works.